Education Goal for Undergraduate Program

The education goal of the undergraduate programs is to cultivate grass-roots management talents who take into account both theory and practice and meet the needs of regional industries, so that they have the ability to plan, execute and control management activities such as creative marketing, e-commerce, and general management (finance, human resources, production). ability.

Education Goal for Master Program in Continuous Education

The goal of the on-the-job master’s program education is to cultivate high-level management talents with an international outlook on business and management needed by the industry, and to train human resources that take into account theory, practice, and competitiveness.

Development Characteristics (1) Developing professional ethics education, cultivating good work attitudes, and increasing employment rates (2) Taking creative marketing and e-commerce as the main axis of development (3) Cooperating with regional industry and integrating into teaching (4) Training students with professional and information capabilities, and encouraging the acquisition of professional certificates (5) Interdisciplinary learning and practical teaching (6) Improving students' foreign language ability and international outlook (7) International and inter-university academic research activities